So you want results?
I’ll write the words that’ll work for you.
Which (comprehensive, earn-you-more-money) package fits your needs?
Know what you want but don’t see it here?
Course creator? This button's here just for you!
Click for strategic
emails + landing pages and
lotsa sales
Now you’re wondering...
"When I choose a package, what do I get?"
a lot, I'm telling you.
But you don’t have to take my word for it — I’ll give you the deets.
Let’s break ‘em down.
Complete Website Copy
You need your site to reflect your position, speak to your prospects, and get selling.
When You choose this,
You get...
COMPREHENSIVE (LIKE, REALLY COMPREHENSIVE)
RESEARCH
- 60-minute discovery session where I get to know your brand like it’s my own
- Competitive analysis to uncover industry standards, your competitors’ weaknesses (your chances to shine), what they’re doing right (that you should do too), what makes you stand out in your industry’s crowd
- Detailed review of previously collected data Including testimonials, surveys, customer service interactions, and website analytics
DETAILED TARGET MARKET & CLIENT PROFILING
- 3 customer interviews including customized interview questions and transcripts
- Customized questionnaire for the creation of team bios (if applicable)
- Customized survey to send to clients to gather valuable info + powerful testimonials
- Your target market’s profile for all you need to know; their sharpest pain points, biggest motivators, hesitations and the words they connect to.
RESEARCH BRIEF + MESSAGING GUIDE
- An organized document with all crucial research discoveries, offering insight, strategy, and messaging guidance
COPY *DRUMROLL PLEASE* (copy this good deserves it)
- Draft 1 of (compelling, compelling) copy based on strategy and all research discoveries
- 2 rounds of revisions to make your copy “I’m-in-love”-perfect
DESIGNER COLLAB & DIRECTION
- Design guidance and review to ensure the design and review optimally complements the copy
EMAIL SEQUENCES
You know it: email’s got a black belt in marketing.
With an average ROI of 122% (yes, one hundred twenty two percent!) it seems like an easy choice: start email marketing.
But standing out in crowded inboxes flooded with 100s of emails a day? Hard.
Beating the Trashcan button? Double-dose hard.
Getting read? A triple scoop of hard.
You need emails that get subscribers opening, clicking...and buying (after they fall in love with your brand, of course.)
So let's get you that (all 122% of it)
When you choose this package
YOU GET...
COMPREHENSIVE (LIKE, REALLY COMPREHENSIVE)
RESEARCH
- 60-minute discovery session where I get to know your brand like it’s my own
- Competitive analysis to uncover industry standards, your competitors’ weaknesses (your chances to shine), what they’re doing right (that you should do too), what makes you stand out in your industry’s crowd
- Detailed review of previously collected data Including testimonials, surveys, customer service interactions, and website analytics
DETAILED TARGET MARKET & CLIENT PROFILING
- 3 customer interviews including customized interview questions and transcripts
- Customized questionnaire for the creation of team bios (if applicable)
- Customized survey to send to clients to gather valuable info + powerful testimonials
- Your target market’s profile for all you need to know; their sharpest pain points, biggest motivators, hesitations and the words they connect to.
RESEARCH BRIEF + MESSAGING GUIDE
- An organized document with all crucial research discoveries, offering insight, strategy, and messaging guidance
COPY *DRUMROLL PLEASE* (copy this good deserves it)
- Draft 1 of (compelling, compelling) copy based on strategy and all research discoveries
- 2 rounds of revisions to make your copy “I’m-in-love”-perfect
BRAND BLUEPRINT
It’s like Waze for your marketing.
Get all your brand’s important identity info in one beautiful doc for messaging clarity, consistency, and strategy.
Get super-uber clear on
- Who your target audience is (so you can win their hearts — and wallets)
- What differentiates your brand (so you can sell yourself as the obvious choice)
- Your brand’s voice and tone (so that you’re recognizable and loved-by-your-market every time)
(Plus, get your employees and all your writers and marketers on the same page.)
When you choose this package
YOU GET...
COMPREHENSIVE (LIKE, REALLY COMPREHENSIVE)
RESEARCH
- 60-minute discovery session where I get to know your brand like it’s my own
- Competitive analysis to uncover industry standards, your competitors’ weaknesses (your chances to shine), what they’re doing right (that you should do too), what makes you stand out in your industry’s crowd
- Detailed review of previously collected data Including testimonials, surveys, customer service interactions, and website analytics
DETAILED TARGET MARKET & CLIENT PROFILING
- 3 customer interviews including customized interview questions and transcripts
- Customized questionnaire for the creation of team bios (if applicable)
- Customized survey to send to clients to gather valuable info + powerful testimonials
- Your target market’s profile for all the need-to-knows: their sharpest pain points, biggest motivators, hesitations and the words they connect to
DISTILLING RESEARCH INTO (DYNAMITE) MESSAGING
STRATEGY
- Identifying brand differentiators, core benefits, and hesitation counters
- Using the research deep-dive to create a clear brand statement and elevator pitch, outline brand traits and how to express them and craft actionable messaging guidelines
BRAND BLUEPRINT
- All the research-gold that was uncovered and strategy + messaging guidelines created neatly packaged in a beautifully branded brief
WEBSITE AUDIT
Your website’s well done … but it should do better.
You know that with the right tweaks it’ll win you more fans and more ($$$) clients.
But you don’t have time to wait.
You’re not ready for a big investment.
A (strategic) refresher is what you need — and that’s what you’ll get in your website audit
When you choose this package
YOU GET...
WEBSITE REVIEW
- Comprehensive review of entire website with general feedback on overall tone, design, and structure
- Detailed review + critique of 2-3 pages of your choice, including analysis and feedback
- Specific suggestions direction for improvements that could be made, with clear guidance on how to implement them to get those pages to high-converting success
(SUPER ORGANIZED) DELIVERABLES
- Video walkthrough of site review for easy to understand feedback
- Detailed write-up of site review including specific how-tos and copy suggestions for implementing the suggested changes
YOU’RE A DIFFERENCE-MAKING COURSE CREATOR…
who never knew launches were so hard!
You give real, life-changing value.
That’s your expertise.
Funnels and lead gen? Not so much.
Your course is good enough to sell itself … if it could talk.
Someone’s got to give it a voice... but that someone’s not you.
Launching your course is heart-in-my-throat level scary.
You’ve pulled all nighters, invested your life, and thrown all your energy (and then some) into your course.
And now…
You know your launch can either belly flop ...
or explode in clink-your-cocktail (and throw confetti) success.
But it can’t fall flat.
Not after all you’ve invested, not with all that’s riding on your success (getting to stare down your naysayers with an “I told you so” for one).
So it’s got to succeed —
and we’ll make sure it does just that,
with enticing, conversion-driven copy based on research + strategy — that your prospects just CAN’T ignore.
Launching used to be scary. Not anymore.
You might need a…
Landing page for your free offer
Sales email sequence
Welcome email sequence
Thank you page
Long form course sales page
I'll do the research to find
Industry standards
What will be most effective with your target market
And build an effective and strategic funnel — one that’ll get your course selling as it SHOULD.
(Psst — know what you need already? Reach out so we can get the copy started!)
“Chana gets it.”
Chana gets it. She’s able to take my incoherent idea, figure out what I need and what I mean and turn it into something concrete … and spectacular.Seeing my ideas become reality (in an effective way!) is such a thrill!
Nechama Finkelstein, Founder at the Moodmaker course
Confetti's ready, gimme a smart launch!
