There’s money in your prospects’ pockets…
that could be in yours.

Let’s fix that.

Strategic conversion copy for emails, websites, and sales pages.

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You're here because you've got

An innovative service

A need-this-now product

A life-changing course

You are the solution to your clients’ struggles.

They just don’t know it yet.

Because eyelid-drooping-generic, boring marketing doesn’t call for the attention you deserve.

Where’s that needle-moving, customer-magnetizing magic you envisioned?

It's time to change that.

But crafting websites and emails that get prospects nodding, trusting, and credit-card-swiping ain’t easy.

Marketing's hard.

I can help.

Hi, I'm Chana — and at Signature Copy, I get websites selling, emails opened, links clicked, and courses launched.

That means YOU get: a larger audience, fuller pipeline, and more clients. Psst: that means more $$$. 

I’ll get you the results you need with enticing, wanna-read-more copy that:

Gets read.

 Goodbye drooping eyelids, hello glued-to-the-screen engaging, UX-optimized copy that prospects will read — and  enjoy.

Showcases your offer.

Clear, compelling copy gives your product the spotlight it deserves — and gets your prospects believing in it as much as you do.

Boosts sales.

Cut the jargon, get irresistibly this-is-how-we’ll-change-your-life specific, throw in some conversion boosters. That’s needle-moving magic strategy.

These brands got (powerfully targeted)  Signature Copy.
So can you.

Strategy first,
writing second.
Always.

That’s why my
writing works.

Your website and emails could be — should be — earning you leads, sales, and sign-ups. To do that, it’s got to be built on a strategic foundation, and heavily injected with:

  • VOICE OF CUSTOMER so your prospects wonder how you read their minds … and you earn their trust

  • Research because “sounds good” copy isn’t the high converting copy — that only deep research will uncover how to write

  • Persuasion principles because they’re the things that get your prospects from deciding to credit-card-swiping

That’s why I’ll never put fingers to keyboard without a holistic deep dive understanding of your business + an arsenal of golden-research-nuggets. 

And that’s why I’ll get you effective, sales-driving copy.

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Ok, ‘nuff about my copy.

Now let’s talk about you:

Now let’s talk about you:

While I work on getting you copy that works… you can:

  • GET TO WORK ON WHAT YOU DO BEST

    I’ve got this. I’m the copywriter, you’re the business owner. Don’t waste your precious time managing a writer. I’ll initiate, follow up, and follow through to get the project done while you focus on your job and your business’s success.

  • BREATHE EASY

    Your project’s not going to just “get done.” It’s in certified, capable, (keyboard-pounding) hands. I’ll get it done — on time — and I’ll get it done RIGHT. Intentional, bottom-line-boosting right.

  • STAY IN THE KNOW

    It’s a collaborative process, so that every step of the way you: share your feedback, understand what we’re doing — and why, and are up to date on the project’s status.

  • STAND A LITTLE TALLER

    Serious strategy drives all the copy I write — so that that you can say buh-bye to the uncertainty of marketing guesswork and shake hands with the confidence of a proven process

  • PREP THE PARTY

    You’re about to get a beautifully presented deliverable of Signature Copy: clear, targeted, and science- and psychology-driven copy (aka a sales machine). And that’s reason to celebrate!

BP Print Group Testimonial

“Makes my job easier”

Working with Chana saves me the huge headache of untangling subpar copy and getting involved between the copywriter and client. 

She makes my job — developing effective websites — so. much. easier with high-quality copy, an understanding of what makes a compelling website, AND professional communication throughout. 

Her copy is professional, thorough, and clear … and concise at the same time.
It’s just a pleasure to receive such good copy!

Dini Schmulevitz, Web Developer at BP Print Group

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So, how are we going to grow your business?

HIGH PERFORMING SALES COPY

THAT WON’T EVEN ASK FOR A COMMISSION

You’ve got a course to launch or a service to sell - and we’ll get it flying off the virtual shelves. Convince prospects that you’re the answer to their up-at-3AM problem... and they won’t be able to resist your offer.  

TARGETED WEBSITE COPY

LET IT SELL WHILE YOU SLEEP

Showcase your business on a site that clients can’t just scroll-skim-and-leave. Get your prospects reading, wanting, and … buying.

ENGAGING EMAIL SEQUENCES

WIN INBOX FRIENDS (AND SALES)!

We’ll craft emails that your clients want to open and make them feel like you're their BFF. (The kind of friend they’d want to buy from.)

See all services or book a call to identify exactly what your business needs.

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"You promise me effective copy,

But how can I trust that you’ll deliver?”

Your project is built on THOUSANDS of hours of:

  • Conversion copy, marketing, and strategy trainings

  • Crazy Egg, HubSpot, CopyHackers* binge-reads

  • Mentorship and copy critiques from expert copywriters

*Wondering “What’re those?” 
Those are THE sites for marketing strategy + trends, and conversion principles + techniques: the things that turn copy into money magnets. I read them so you don't have to.

Nechama Finkelstien LCSW

“Vibrant, fun-to-read copy”

Working with Chana is a pleasure (and so much fun!)

Her engaging, friendly attitude comes across in vibrant, fun-to-read copy. And, she works so efficiently … so I can always count on getting relevant, engaging copy when I need it!

Nechama Finkelstein LCSW, course creator of Moodmaker

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Are you committed to investing in ...

building your authority, converting more prospects, & growing your business?

“YES, THAT’S ME!”

You’re my kinda person.

We’ll work together: you’ll earn a strategic marketing partner ...and copy that’ll increase your sales.

You'll get:

  • Deep diving research + rock-solid strategy

  • Clear, sculpted, human-speak copy

  • More of the RIGHT customers — and rising sales. 

“Nah, I’m okay with … just whatever.”

I don't do meh, mediocre, or not-primed-to-overperform.

You can leave this page
and stick with:

  • Slapdash copy that doesn’t convince prospects to part with their hard earned cash

  • Copy that's blah at best, confusing at worst

  • The echo of your website in cyberspace as leads just… don’t convert

Your competitor will probably get all that
← good stuff.

We need to talk!
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